About Us

Prima Indonesia, or Prima Plants Indonesia (PPI) is a leading innovator in sustainable plantation management and agroforestry solutions. We specialize in providing a full range of services, from land selection to tree management, harvesting, and processing, utilizing cutting-edge technology and expert knowledge. Our goal is to maximize plantation yields while preserving environmental integrity, offering clients an efficient, sustainable, and profitable approach to forestry.

Executive Team

Prima Indonesia is comprised of professionals with extensive knowledge and expertise across various business disciplines.

Our team and culture drive our innovation, guiding our direction and vision for the future.

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Founder & CEO

Albertus Bruinekool

Albert, a Plantation Director with 25 years of experience across Indonesia, Malaysia, and Thailand, manages a range of forestry products like Agarwood, Camelina, and Jatropha, alongside agricultural produce such as Durian, Bananas, Rambutan, and Mangoes. His expertise in software development led him to create PM3S, a key tool in plantation management. Fluent in 12 languages, including Malay and Indonesian, Albert is also renowned for developing multimedia applications and producing works with famous artists through Prima Sound & Vision since 1983.

Consultant

Dr. Lim Chin Tee

Sifu Lim Chin Thee is widely regarded as the leading Durian Expert in Malaysia and Southeast Asia, serving as an advisor and consultant to over 20 durian plantation companies across the region. His passion for durian is showcased on his popular YouTube channel, "Faculty of Durian," where nearly 12,000 subscribers follow his insights, with some videos attracting up to 113,000 views.

Consultant

Siti Nurdjiati Baharuddin

Siti obtained her BSc (AgricSc) and Ir. (Master in Horticultural Sc) from Gadjah Mada University, Jogjakarta, Indonesia, and further MSc (Plant Biology) from USM. Siti has been instrumental in setting up and running the tissue culture laboratory and has been conducting research and development of all agarwood-related secondary and tertiary products.