About Us

Prima Indonesia, or Prima Plants Indonesia (PPI) is a leading innovator in sustainable plantation management and agroforestry solutions. We specialize in providing a full range of services, from land selection to tree management, harvesting, and processing, utilizing cutting-edge technology and expert knowledge. Our goal is to maximize plantation yields while preserving environmental integrity, offering clients an efficient, sustainable, and profitable approach to forestry.

Executive Team

Prima Indonesia is comprised of professionals with extensive knowledge and expertise across various business disciplines.

Our team and culture drive our innovation, guiding our direction and vision for the future.

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Founder & CEO

Albertus Bruinekool

Albert, a Plantation Director with 25 years of experience across Indonesia, Malaysia, and Thailand, manages a range of forestry products like Agarwood, Camelina, and Jatropha, alongside agricultural produce such as Durian, Bananas, Rambutan, and Mangoes. His expertise in software development led him to create PM3S, a key tool in plantation management. Fluent in 12 languages, including Malay and Indonesian, Albert is also renowned for developing multimedia applications and producing works with famous artists through Prima Sound & Vision since 1983.

Managing Director

Burhan Hanafi Pratama

A proud Yogyakartan, Burhan has worked alongside Albert for six years, helping to develop and maintain the cutting-edge Plantation Management System, PM3S, across Indonesia, Malaysia, and Thailand. PM3S, which stands for Plantation Maintenance, Monitoring, and Management Systems, was designed to simplify management and maintenance for plantation owners. Burhan has since become an accomplished Managing Director.

Consultant

Dr. Lim Chin Tee

Sifu Lim Chin Thee is widely regarded as the leading Durian Expert in Malaysia and Southeast Asia, serving as an advisor and consultant to over 20 durian plantation companies across the region. His passion for durian is showcased on his popular YouTube channel, "Faculty of Durian," where nearly 12,000 subscribers follow his insights, with some videos attracting up to 113,000 views.

Consultant

Siti Nurdjiati Baharuddin

Siti obtained her BSc (AgricSc) and Ir. (Master in Horticultural Sc) from Gadjah Mada University, Jogjakarta, Indonesia, and further MSc (Plant Biology) from USM. Siti has been instrumental in setting up and running the tissue culture laboratory and has been conducting research and development of all agarwood-related secondary and tertiary products.

Prima Affiliates

Prima Indonesia, a subsidiary of Prima Group International, comprises a diverse range of specialized subsidiaries and associated companies, each focusing on key aspects of the Group’s business portfolio. In addition to its internal expertise, Prima Malaysia collaborates closely with local and corporate partners, including financial institutions, universities, and regulatory bodies, to strengthen its operations and foster innovation across various sectors.

Prima Group International

Prima Group International (PGI) serves as the parent company of Prima Plants Research and Development, providing essential support in the areas of funding, marketing, and media. As the main driving force behind Prima Plants, PGI ensures that the research and development initiatives are well-resourced and strategically positioned in the market. The funding needed for sustainable growth and innovation in Gaharu cultivation is sourced through PGI, while its marketing team plays a critical role in promoting the company’s vision and expanding its reach. Additionally, PGI’s media team works to enhance brand visibility and communicate the company’s achievements and milestones to a broader audience. Through these collaborative efforts, Prima Group International ensures that Prima Plants Research and Development continues to thrive and remain at the forefront of sustainable Gaharu cultivation and investment solutions.

Prima Plants Research & Development

Prima Malaysia, also known as Prima Research & Development (PPRD), is the sister company of both Prima Plants Indonesia (PPI) and Prima Research and Developments Thailand (PRDT), all operating under the parent company, Prima Group International. PPRD specializes in the cultivation and research of both Agarwood and Durian, contributing to the Group’s diverse portfolio in the agriculture sector. With its focus on these two valuable commodities, Prima Malaysia plays a pivotal role in advancing sustainable farming practices and driving innovation within these industries. As part of the Prima Group family, PPRD works closely with its sister companies to support the Group’s mission of delivering high-quality, sustainable agricultural products to local and global markets.

Prima Research & Developments Thailand

Prima Thailand, also known as Prima Research and Developments Thailand (PRDT), is the sister company of both Prima Plants Research and Development (PPRD) and Prima Plants Indonesia (PPI), all operating under the umbrella of Prima Group International. PRDT specializes primarily in the cultivation and research of Kratom and Agarwood, playing a crucial role in the Group’s broader agricultural initiatives. By focusing on these two high-demand, sustainable products, Prima Thailand contributes to the Group’s mission of promoting environmentally responsible cultivation practices while expanding its presence in both the Kratom and Agarwood markets. Together, the three sister companies work in unison to advance Prima Group International’s vision of sustainable agricultural innovation across the region.